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The Art and Heart of Storytelling for Sales Professionals with Mikki Williams
IES - Institute for Excellence in Sales
May 12 - Friday
7:15 AM
10:30 AM


The IES is pleased to present National Speaker Association Hall of Fame Speaker Mikki Williams!

“People buy on emotion and rationalize on logic.” You are not in sales, you are in the “emotional transportation business”. Make me feel something about your product or service and I’ll buy, make me think about facts and data, I will argue with you in my head. Anyone can argue about what you think, no one can argue about what you feel. And you make people feel through the vehicle known as story. Become a great storyteller and your sales will sky rocket.

Many salespeople gravitate toward using logic and statistics because it seems more professional. No matter how compelling your facts or features or benefits are, if your prospect isn’t invested in what you are saying, all the info is lost on them. Selling happens in the narratives and stories can go where data can’t. Data may persuade but it doesn’t inspire action. To get people to act, to buy, to follow happens when you wrap your vision in a story that sparks the imagination and stirs the soul. Brene Brown said, “Storytelling is data with soul.”

What you will learn:
• Anatomy of a story and how to structure it masterfully
• Tools to present your stories in a powerful way
• Understanding words that inspire action
• How to paint a picture so your story is remembered
• Vocal shading and how to use appropriately
• Mechanics used by professional storytellers
• Techniques to create instant rapport and have lasting impact

ABOUT MIKKI WILLIAMS

Mikki Williams, CSP, Hall of Fame Speaker and TEDx speaker was chosen as one of the best speakers in the country by Meetings and Convention Magazine along with Tony Robbins, Bill Gates, Rudy Giuliani, Lou Holtz, Zig Ziglar and Jay Leno. An award-winning speaker for Vistage International, the world’s leading executive organization and Master Chair of two of their peer advisory boards in Chicago, she is a global celebrity speaker, transformational storyteller and sought after executive speech coach. She is the creator of Speakers School, Keynote Kamp and The Mikki Mouth Club. Mikki has spoken in every US state, every Canadian province and every continent except Antarctica… where she can’t wear her stiletto’s.


Westin Tysons Corner Hotel
7801 Leesburg Pike
Falls Church, Virginia 22043


$69 - $79

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Online: https://i4esbd.com/event/art-h... |

Non-WNG Event
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