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WNG Regional Calendar - Event Details

Top Three Ways For Consultants to Make Social Media Really Pay
Institute of Management Consultants
Jul 20 - Thursday
5:30 PM
8:30 PM

Using social media to grow your consulting practice just isn’t that harsh and it doesn’t need to be that hard. Oh, sure, there’s all the figuring new stuff out every new day, but really, when it comes down to it, there are only a handful of things that actually matter.

Get these techniques right – keep these techniques as the basis for every social media decision – and things are going to work out.

On the other hand, ignore these proven and powerful techniques and social media will always feel like a hard, confusing struggle.

#1. Develop Your Point of View and Methodology. A great deal of marketing success for any consulting practice resides in your ability to lead. . One of best ways to demonstrate leadership is to craft and hold a specific point of view – one that you can build a simple, yet highly useful methodology around. You must be willing to turn your way into THE way!

#2. Provide Insight Over Information. Prospects are drowning in information. The winner is the one that makes sense of it for them. Today’s consulting practice must act as a filter and provide insight about the information.

#3. Use Social Media As A Gateway. Social media is a gateway in today’s world. Most business is still done across a desk, but starting relationships on social media and then building them much deeper over lunch is the killer combination.

A process is the solution - A well run consulting practice is a collection of processes. Social media is a process and one of the best ways to keep social media participation from becoming your full time job is to create processes for how you participate.

Target Audience:
Professionals, coaches, consultants and small business owners who want to get serious about turning social media participation into leads and sales.

Intended Outcomes:
- Audience members will learn how to publish and showcase their point-of-view to gain followers
- Audience members will have practical and actionable ways to start bringing insight over information.
- Audience members will leave with simple sales process or lead conversion process that they can customize for their own practice


Today our special guest is Patrick McFadden. For the past five years, Patrick has owned and operated Indispensable Marketing a strategic marketing consulting firm specializing in “strategy before tactics” and a process approach to marketing. Patrick McFadden is known for creating environments where you can see possibilities.

In early 2013, Patrick was selected as an American Express OpenForum Marketing Advisor and Small Business Thought Leader. Over the past four years, he has regularly contributed his marketing advice on the OPENForum content hub.

5:30 pm – 6:30 pm Informal Networking
6:30 pm – 7:00 pm Dinner & Announcements
7:00 pm – 8:30 pm Presentation and Discussion

Athena Pallas Restaurant
556 22nd Street, Arlington VA 22202 (Crystal City area)
http://www.athenapallasrestaur... |

Parking - street parking or local garage
Less than a mile from the Crystal City Metro.

IMC Member Rate $40 ($30 by 7/16)
NonMember $50 ($40 by 7/16)
Student $20

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Register at http://www.imcncr.org |

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