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LinkedIn Optimization: Taking Your Social Selling to a Higher Level
IES - Institute for Excellence in Sales
Aug 18 - Friday
7:15 AM
10:00 AM

The buyer’s journey has changed. Buyers are now researchers, explorers, self-educators and collaborative decision makers – and it’s significantly impacting the traditional sales process. The Know, Like and Trust mantra is now Attract, Teach and Engage. If you are not breaking through the noise, gaining access to stakeholders and positioning yourself as the thought leader and subject matter expert, your competition will.

In this program, you will take your use of the most important sales tool on the planet, LinkedIn, to the next level:

Why Social Selling
• The Digital Sales Evolution
• Being Part of the Digital Buyer Journey
• Leading to Your Solution, Not with Your Solution

Client-Centric Profile
• From Resume to Resource
• Attract, Teach and Engage
• Position as a Thought Leader and Subject Matter Expert

Network and Engage
• Welcome Messages to New Connects
• Connecting with Those Viewing Your Profile
• Leveraging Notifications to Keep in Touch

Gain Access to Stakeholders
• Developing Search Strings to Create Lists of Prospects and Influencers
• Getting Warm Introductions into Targeted Buyers
• Connecting in a Way that is Relevant to Your Buyer and Getting Them Excited to Take Your Phone Call

Thought Leadership
• Leveraging Content to Engage
• Curate and schedule relevant post that keep you top of mind
• Like, comment and share other people’s content
• Develop original content that leads your buyers to your solution

About Brynne Tillman

Vengreso’s Chief Learning Officer, Brynne Tillman is an Internationally recognized Social Selling Trainer and best selling author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling. Brynne has been a top producer and sales trainer throughout her 25+ year career and brings practical applications to sales teams to; be seen as subject matter experts, gain access to more qualified buyers, and convert connections to phone calls.

Inova Center for Personalized Health
3225 Gallows Road
Fairfax, Virginia


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