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WNG Regional Calendar - Event Details

Sensory Experiences: How communications professionals are using VR and AR technologies for engagement and storytelling
PRSA-NCC (Professional Development committee)
Sep 14 - Thursday
8:00 AM
10:30 AM

Whether it is brand advocacy or political advocacy, compelling consumers or voters to action is becoming a more sophisticated practice including advanced sensory experiences. Hear from industry experts on how some organizations are persuasively leveraging virtual reality (VR) and augmented reality (AR) technologies to appeal to the senses - taste, touch, smell, hearing, and sight. Costs for virtual reality and augmented reality experiences have moderated and more vendors are offering this emerging experiential communications phenomenon. Join us for this first of its kind communications workshop in the Washington, D.C. area.

Participants will learn:

How organizations are successfully using new tactics to appeal to the senses of key influencers and policy makers to offer them a “genuine” experience from VR site visits to tasting tacos during a Capitol Hill fly-in.
How leading brands are using sensory tactics to advertise, promote brand awareness and influence consumer purchasing habits.
How VR and AR technologies are becoming common tools of the trade from real estate to political campaigns and anything in between.
Ways you and your organization might utilize VR and/or AR to enhance your communications and advocacy campaigns.

U.S. Navy Memorial's Naval Heritage Center
701 Pennsylvania Avenue, NW
Washington, DC 20004

$35 PRSA, WWPR and BPRS members
$60 non-members
$10 students/retirees
$10 additional the door

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Online: https://www.prsa-ncc.org/senso... |

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