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WNG Regional Calendar - Event Details

The Science of Selling: Science-Backed Strategies that Will Help You Sell More
IES - Institute for Excellence in Sales
Oct 20 - Friday
7:30 AM
10:15 AM

There has never been a more exciting time to be in sales because there has been an explosion of scientific research on how the brain is wired to be influenced and create buying decisions. This month’s program “The Science of Selling: Science-Backed Strategies That Will Help You Sell More” will connect the dots between this cutting-edge science and the real-world sales situations you face every day to help you consistently succeed.

In this interactive, thought provoking, fast-paced, exciting and content rich session you will learn numerous practical strategies that will help you guide your customers through their buying process, which will dramatically increase your ability to earn more sales. Join the session to learn:
• An understanding of how the brain constructs buying decisions
• A powerful strategy that will prepare your prospects to make strong commitments
• The #1 way to improve buyer receptiveness and generate interest
• A proven strategy that will reduce the perception of risk and boost compliance
• The mindset that will guide you in selling beyond your natural ability

About David Hoffeld, Author of The Science of Selling

David Hoffeld is the author of the groundbreaking book The Science of Selling and the CEO and chief sales trainer at Hoffeld Group, one of the nation’s top research-based sales and consulting firms. He’s pioneered a revolutionary sales approach based on research in neuroscience, social psychology and behavioral economics that’s been proven to radically increase sales.

Because of the results his insights generate, David has lectured at Harvard Business School and has been featured in Fortune, U.S. News and World Report, The Wall Street Journal, Fast Company, Harvard Business Review, Investor’s Business Daily, INC, Forbes, CBS Radio, Fox News Radio, and more.


Phone: 703-628-6910
Email: registration@i4esbd.org
Website: i4esbd.org

Inova Center for Personalized Health
3225 Gallows Road
Fairfax, Virginia 02031


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