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WNG Regional Calendar - Event Details

Narrowcasting: What Digital Marketers Need to Know
Jan 23 - Tuesday
8:00 AM
10:30 AM

With the growth of social media channels focusing on “narrowcasting,” or communication among smaller groups of people, you need to participate to stay relevant. Consumers’ use of these channels ­ like Snapchat and Instagram Stories ­ requires that marketers adopt new, creative approaches to content that fit within their overall digital strategy. By understanding how to harness this trend as a part of an overall digital strategy, you will be able to better ensure success.

Some brands and organizations are already experimenting. Using their content examples as a starting point, you will participate in a discussion about how the content uses narrowcasting to be successful and then brainstorm other content tactics. You will then be broken into smaller groups to create a narrowcasting content strategy for a sample company.

Throughout this session, you’ll learn how to implement innovative content strategies into your communications plan, including how to:
• Use narrowcasting on popular channels
• Learn from examples ­ how organizations currently use narrowcasting
• Approach narrowcasting planning to fit within a larger strategy
• Generate content ideas that work for narrowcasting


8:00-8:30am - Networking, registration, continental breakfast
8:30-10:30am - Program and Q&A

Hager Sharp
1030 15th Street NW
Suite 600E
Washington, D.C. 20005

See link below.

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Online: https://www.prsa-ncc.org/narro... |

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