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21st Century Tools Won’t Work if Your Organization Is Stuck in a 20th Century Culture
Mar 22 - Thursday
8:00 AM
9:30 AM

It takes more than tools to connect with people in today’s world. Social technology puts people at the center, empowering them to write their own story and connect in ways that used to be unimaginable. Organizations and brands that embrace today’s culture make connections and get results. This is not a typical social media workshop. We will not teach you what a hashtag is or the difference between liking and following. We won’t even tell you how to tweet. We will pose serious questions about how to develop a comprehensive strategy that unleashes the energy of your people -- customers, donors and advocates. Learn how leading companies and nonprofits are using social media to achieve their business goals.

This session will use real-world examples to show how your organization can:
• Put people and their story at the center, rather than your brand or bureaucracy
• Create strategies around how people actually behave, not how they say they would
• Engage people by aligning your content with their wants and needs

Kellen Communications
529 14th Street NW, Suite 750
Washington, D.C.

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