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Job ID : 100116.1

Job Title : Director, Media Relations & Advocacy Communications

Organization : American Lung Association

Job Location : Washington, D.C.

Company URL : http://www.lungusa.org

Salary Range : $80000 - $90000 Per Year

Job Description :

The National Headquarters of the American Lung Association is seeking a Director, Media Relations & Advocacy Communications to develop and direct the execution of media relations and advocacy communication strategies for American Lung Association. Lead all efforts to build visibility around organizational advocacy and policy change priorities, including some of the most important public health issues facing our nation: tobacco control, air pollution and lung disease. Work with the press to highlight other mission-related activities, including life-saving research on the causes and treatments for diseases such as lung cancer, emphysema and asthma; and education programs such as asthma management and smoking cessation.

Job Responsibilities

• Lead all media relations activities at the American Lung Association and work proactively to secure coverage of the organization in print, online, radio and on television. Lead planning and development of nationwide press briefings.

• Develop and implement communications and marketing strategies to promote the public policy messages and the policy priorities of the American Lung Association. Writes/edits public policy media relations materials.

• Develop and implement new media strategies to complement traditional media relations outreach. Develop and oversee media outreach calendar that identifies media outreach activities. Collaborate with regional communicators to ensure coordinated nationwide press outreach.

• Develop media relations deliverables, including press releases, media alerts, fact sheets, position statements, letters to the editor and op-eds. Partner with the advocacy division to develop targeted communication deliverables in reaction to breaking news and/or opinion pieces.

• Oversee and proactively manages all national media relationships for spokespersons within the organization; book and schedules interviews; respond to press inquiries; and update key messages and talking points when appropriate. Serve as organizational spokesperson when appropriate.

• Lead effort to develop crisis communication plan to be approved by the Lung Association’s board of directors; develop and implement crisis communication strategies. Respond to crisis communications needs with appropriate strategies and deliverables.

• Cultivate and expand media contacts; build targeted media lists and oversee relationships with reporters that cover mission-related areas.

• Review and write/edit components of American Lung Association publications including the annual report.

Requirements / Skills

Bachelor’s degree with eight to ten year’s experience working with the media to gain visibility for an organization and/or on specific projects. Must have excellent writing and editing skills. Experience working with Congress or an advocacy organization is highly desirable. Ability to assimilate information from a variety of sources, analyze that information and recommend courses of action to be taken. Ability to plan, organize and effectively present ideas and concepts to groups. Ability to work under deadline pressure. Ability to multi-task, manage multiple deadlines, take initiative, research and understand business practices and processes. Ability to work successfully with senior leaders.

Security Clearance / Certificate Requirement

N/A

Location Requirements

N/A

About the Company

Since 1904, the American Lung Association has been working to ensure that people breathe easier. Our mission is to prevent lung disease and promote lung health. The American Lung Association, through the work of its many volunteers and staff across the nation, helps people with lung disease lead healthier lives. We teach children how to understand and control asthma. We fund scientists seeking better treatments and cures for all lung diseases. We work to prevent kids from smoking and give help to smokers who want to quit. We also champion the cause of cleaner air for all.

How to Apply :

Please send or e-mail letter of application and resume with salary requirements to:

Maria Vanegas-Zea
American Lung Association
14 Wall Street, Suite 8C
New York, NY 10005
E-mail: alahr@lungusa.org

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