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Job ID : 100122.3

Job Title : Vice President, Global eCommerce Marketing

Organization : Marriott International

Job Location : Bethesda, Maryland

Company URL :

Salary Range :

Job Description :

Business Context:

Marriott International has more than 3,200 lodging properties located in the United States and 66 other countries and territories. Marriott.com is now the world's 7th largest consumer retail website in revenue, as well as the largest single sales channel for Marriott International ($6.2B in 2008). Marriott.com is also Marriott's single largest customer engagement channel; it is used by 75% of all guests and hosts over 11 million unique customers per month. Online marketing is one of the biggest single contributors to the growth of Marriott.com; online marketing programs like search engine marketing, eAgents, channel-shift programs, mobile, etc., drove 30% of Marriott.com sales in 2008.

Job Summary

The Vice President of Global eCommerce Marketing directs Marriott's Corporate internet marketing strategies and programs, drives online customer acquisition and channel shift, and contributes materially to the growth of Marriott's online consumer channels, including Marriott.com and its affiliated international websites. The VP sets strategy and directs a team of eCommerce Marketing experts who define and manage worldwide search engine marketing programs, e-affiliate/eAgent programs, online merchandising, mobile marketing, social media, etc., and its efforts in personalization.

Expected Contributions:
The Vice President of Global eCommerce Marketing will:

• Serve as eCommerce Marketing discipline lead and thought-leader for Company-wide efforts to boost revenue for Marriott overall.

• Define and direct the Company's global search engine strategy, and deliver substantial revenue growth to Marriott.com and Marriott hotels through SEO, PPC, and other innovative search programs

• Direct the company's eAgent/online affiliate strategy and global network to grow revenue

• Identify, evaluate, and push strategic thinking on new online opportunities and channels for raising awareness, trial, and relationship-building among our customers (e.g., mobile, social media, new technologies)

• Lead the Marriott.com merchandising strategy, in collaboration with other stakeholder groups, to grow booking conversions, share of wallet, and profitability per transaction.

• Take a leading, collaborative role and provide strategic & thought leadership in the definition, design, and execution of the Marriott.com personalization strategy.

• Take a leading, collaborative role and provide strategic & thought leadership in the definition, design, and execution of Marriott's onsite and offsite social media strategies

• Lead the definition, design, and execution of Marriott's global mobile strategy, collaborating with appropriate stakeholders worldwide.

• Partner and collaborate with VPs of Brand Marketing worldwide to define, direct, and execute the online component of Marriott's Brand marketing and promotion strategies

• Partner and collaborate with Continental Chief Sales & Marketing Officers (CSMOs) to define, direct, and execute Marriott's global internet marketing strategy.

• Partner and collaborate with Marriott's Field Marketing Organizations, owners, franchisees and other stakeholders to drive adoption of on-strategy internet marketing initiatives and technologies that drive revenue and customer acquisition

• Drive analytical rigor, quantification, and accountability for the performance/results of online marketing programs.

• Develop and lead a team of e-marketing professionals to execute online revenue-creating and brand-building programs

• Provide vision and leadership for internet marketing for the company, and act as a change agent for advancing the role of online marketing across the enterprise

• Lead industry coalitions on brand protection and consumer protection; represent Marriott eCommerce on industry organizations such as IH&RA, HSMAI, TIA, and HCPC

• Direct or provide substantial subject matter leadership across the Company on the e-marketing and e-merchandising aspects of corporate programs with customer impact (e.g., e-confirmation/pre-arrival email, marketing email, reservation path, personalization)

• Define and implement experiential marketing on the web

• Contribute to enterprise-level strategic initiatives that allow Marriott to exploit new and emerging business opportunities/channels online

• Collaborate with the Global Partnerships Team to define and direct Marriott's ePartner strategy to expand the depth and breadth of Marriott's customer value proposition on the web, and develop relationships with major and emerging online players.

• Act as catalyst for new marketing opportunities across multiple distribution channels

• Monitor, evaluate, and formulate responses to key competitive developments in online marketing and distribution channels

• Provide thought leadership, implement plans to impart eCommerce knowledge and exp ertise to senior management, and throughout the company

Candidate Profile:

• Demonstrated track record of delivering substantial, measurable revenues through marketing and/or ecommerce efforts

• BS required, MBA strongly desired

• Diverse marketing expertise, across media

• Excellent understanding of the internet as a distribution and marketing channel

• Excellent communication skills; demonstrated poise, tact, diplomacy and superior presentation skills

• Excellent and demonstrated track record of leading a team to deliver strong financial growth

• Organized, detail-oriented and deadline-sensitive, with a track record of solid execution

• Candidate must demonstrate creative thinking, innovation, and opportunistic thinking

• 10+ years product, business development, and/or marketing experience

• Experience with international markets is a plus

• Travel industry experience is valuable but not required

Requirements:

Marriott International has more than 3,200 lodging properties located in the United States and 66 other countries and territories. Marriott.com is now the world's 7th largest consumer retail website in revenue, as well as the largest single sales channel for Marriott International ($6.2B in 2008). Marriott.com is also Marriott's single largest customer engagement channel; it is used by 75% of all guests and hosts over 11 million unique customers per month. Online marketing is one of the biggest single contributors to the growth of Marriott.com; online marketing programs like search engine marketing, eAgents, channel-shift programs, mobile, etc., drove 30% of Marriott.com sales in 2008.

Job Summary

The Vice President of Global eCommerce Marketing directs Marriott's Corporate internet marketing strategies and programs, drives online customer acquisition and channel shift, and contributes materially to the growth of Marriott's online consumer channels, including Marriott.com and its affiliated international websites. The VP sets strategy and directs a team of eCommerce Marketing experts who define and manage worldwide search engine marketing programs, e-affiliate/eAgent programs, online merchandising, mobile marketing, social media, etc., and its efforts in personalization.

Expected Contributions:

The Vice President of Global eCommerce Marketing will:

Serve as eCommerce Marketing discipline lead and thought-leader for Company-wide efforts to boost revenue for Marriott overall.

Define and direct the Company's global search engine strategy, and deliver substantial revenue growth to Marriott.com and Marriott hotels through SEO, PPC, and other innovative search programs

Direct the company's eAgent/online affiliate strategy and global network to grow revenue

Identify, evaluate, and push strategic thinking on new online opportunities and channels for raising awareness, trial, and relationship-building among our customers (e.g., mobile, social media, new technologies)

Lead the Marriott.com merchandising strategy, in collaboration with other stakeholder groups, to grow booking conversions, share of wallet, and profitability per transaction.

Take a leading, collaborative role and provide strategic & thought leadership in the definition, design, and execution of the Marriott.com personalization strategy.

Take a leading, collaborative role and provide strategic & thought leadership in the definition, design, and execution of Marriott's onsite and offsite social media strategies

L ead the definition, design, and execution of Marriott's global mobile strategy, collaborating with appropriate stakeholders worldwide.

Partner and collaborate with VPs of Brand Marketing worldwide to define, direct, and execute the online component of Marriott's Brand marketing and promotion strategies

Partner and collaborate with Continental Chief Sales & Marketing Officers (CSMOs) to define, direct, and execute Marriott's global internet marketing strategy.

Partner and collaborate with Marriott's Field Marketing Organizations, owners, franchisees and other stakeholders to drive adoption of on-strategy internet marketing initiatives and technologies that drive revenue and customer acquisition

Drive analytical rigor, quantification, and accountability for the performance/results of online marketing programs.

Develop and lead a team of e-marketing professionals to execute online revenue-creating and brand-building programs

Provide vision and leadership for internet marketing for the company, and act as a change agent for advancing the role of online marketing across the enterprise

Lead industry coalitions on brand protection and consumer protection; represent Marriott eCommerce on industry organizations such as IH&RA, HSMAI, TIA, and HCPC

Direct or provide substantial subject matter leadership across the Company on the e-marketing and e-merchandising aspects of corporate programs with customer impact (e.g., e-confirmation/pre-arrival email, marketing email, reservation path, personalization)

Define and implement experiential marketing on the web

Contribute to enterprise-level strategic initiatives that allow Marriott to exploit new and emerging business opportunities/channels online

Collaborate with the Global Partnerships Team to define and direct Marriott's ePartner strategy to expand the depth and breadth of Marriott's customer value proposition on the web, and develop relationships with major and emerging online players.

Act as catalyst for new marketing opportunities across multiple distribution channels

Monitor, evaluate, and formulate responses to key competitive developments in online marketing and distribution channels

Provide thought leadership, implement plans to impart eCommerce knowledge and expertise to senior management, and throughout the company

Candidate Profile

Demonstrated track record of delivering substantial, measurable revenues through marketing and/or ecommerce efforts

BS required, MBA strongly desired

Diverse marketing expertise, across media

Excellent understanding of the internet as a distribution and marketing channel

Excellent communication skills; demonstrated poise, tact, diplomacy and superior presentation skills

Excellent and demonstrated track record of leading a team to deliver strong financial growth

Organized, detail-oriented and deadline-sensitive, with a track record of solid execution

Candidate must demonstrate creative thinking, innovation, and opportunistic thinking

10+ years product, business development, and/or marketing experience

Experience with international markets is a plus

Travel industry experience is valuable but not required

How to Apply :

Online: https://one.mpa.hewitt.com/mar... |

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