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November 1 - WNG Marketing SIG Discussion: Brand, Brand, Brand - Register Now!

Brand, Brand, Brand

WNG Marketing SIG

Thursday - November 1, 2012
4:00 PM - 6:00 PM

Regus
International Square
1875 Eye Street, NW
Suite 500
Washington, D.C. 20006
Farragut West Metro


Please join the WNG Marketing SIG when we meet with Jeff Caporizzo, Creative Director at Bates Creative Group.  Jeff will have a discussion with WNG Members and our non-member guests.  Sean McColl, Managing Director at Boundless Network, who chairs our SIG, will moderate this session.


Our Topic for Discussion:

Brand, Brand, Brand - We all hear about it, but how do we get the conversation out of theory and into the day-to-day practice of reaching business goals?  By actually having a conversation of course...
 
This session will be an informal discussion about brand, about how it relates to business goals and real-time operations. Jeff Caporizzo will spark the session with a quick preamble on brand principles and examples from the marketplace, and then dive right in and begin working with SIG participates on their own brand challenges. Attendees will an opportunity to submit questions beforehand, and Jeff will answer these in a collaborative, interactive and entertaining way with the group, underlining core brand principles and paving an actionable way forward.
 
Notional questions: How does brand affect my bottom line? How do I reach consensus in my organization on brand messaging? How do I collapse my complex organization into one simple story?
 
This will be a relaxed, roll-up-your-sleeves brand jam - Not a lecture. Jeff loves brand, he loves seeing brand work, and strives to leave his audience with effective information and tons of inspiration. Come join us - Let's discuss!



Our Presenter:



Jeff Caporizzo
Creative Director
Bates Creative Group

With two decades of brand development experience, Jeff leads the Bates Creative Group's creative team by combining sound strategic thinking with striking execution.
 
Prior to joining Bates Creative Group, Jeff was Vice President and Creative Director at Ogilvy in Washington, D.C. Jeff's team developed award-winning creative in branding, advertising, campaign and cause initiatives for commercial, non-profit and government clients.
 
Jeff got his start in marketing and communications in Washington, DC in 1995, when he joined a small, award-winning print design studio with an impressive client list that included the Democratic National Committee, HBO, and the National Parks and Recreation Association. There he gained the nuts and bolts know-how of excellent print design employed as part of a cohesive branded campaign.
 
In 2003, Jeff founded his own creative services company, Creative Powerhouse Design. His client list grew to include Au Bon Pain, Remax, Harvard University, Georgetown University and Sodexho Campus Services. As a consultant at both Sodexho and Au Bon Pain, Jeff was an integral part of internal creative team leadership, stewarding national campaigns within each company. 
 
Jeff graduated Providence College as a Studio Art Major and remains a practicing artist to this day. He has exhibited throughout the Northeast and Mid-Atlantic, including several shows in New York City, Boston, Washington, DC, Providence and Baltimore.


WNG Marketing SIG:

This meeting is convened by the WNG Marketing SIG, which is associated with our WNG Communications Roundtable. The Roundtable supports WNG Members faced with challenges in communications, public relations, marketing, investor relations, and public affairs.

 Join us on LinkedIn: WNG Marketing SIG.


Our Venue:

The WNG is very fortunate to have Regus at International Square as our venue host, located at 1875 Eye Street, NW in Washington, D.C. 20006. If you are interested to explore workplace solutions with our partner, please contact Kelley Barnes via email, or call her at 202-507-5602.

IMPORTANT: Guests are required to check in at building reception desk, with ID, before given access to the 5th floor.


Event Registration:



Space is Limited


Registration Fees:

 No charge for WNG Members (dues must be paid/current)
$20 Non-Members

Join & Go: $90

Become a new/first-time WNG Member ($90 annual dues) and attend this particular event at no extra cost: Apply Online.


Cancellation Policy: WNG 48-Hour Cancellation Policy applies to this event.


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Questions: Contact the WNG Office

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