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Marketing SIG: Secrets of Professional Services Firms | 2010-Sep-30

WNG Marketing SIG

"Spiraling Up - Unlocking the Secrets of High Growth, High Value Professional Services Firms"

News Release: September 30, 2010

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On Thursday, September 30, 2010, the Washington Network Group convened its WNG Marketing SIG.  This Special Interest Group is associated with our WNG Communications Roundtable, which supports leaders confronted by challenges in communications, public relations, marketing, investor relations, and public affairs, including the private, public, and independent sectors.

Our presenter for this discussion was Dr. Lee Frederiksen, Managing Director of Hinge Marketing.  Lee led the research that forms the basis of the recently-released book, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm, and discussed his findings with our SIG Members.

This meeting was moderated by our Marketing SIG Chairman, Matteo Recanatini, Executive Director of Fulcra Solutions Consulting.  To see our original invitation, click here.

20 WNG Members attended this SIG meeting, which was a WNG Member-only event.


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